Your website may look attractive and professionally designed, but it needs clear compelling messages to sell your products or services. Copywriting for the web requires a different approach to writing for print. It must firstly attract visitors through good search engine results. Then it must keep visitors reading and compel them to make a decision to act - either buy or get in touch or even share with someone else they know will benefit.
People do not read website text and printed text in the same way. Visitors will scan the pages of a website and will usually leave very quickly if they can't find what they want. They have a shorter attention span when reading online and want to find information quickly.
As with any marketing principle, it is essential before you write anything on the web that you consider your audience. What do you want your visitors to feel and do? What information will they be looking for?
Boost the chances of potential customers finding you via the search engines by using strategically placed keywords within your website copy. This needs to be done with caution because over-use will create a negative effect. Your copy needs to make sense to the people who will be reading it.
Copywriting for the web is an essential skill. You have just 30 seconds to grab attention - fail to do this and you'll lose potential business. Core Media Design offers a professional website copywriting service that gets results. Contact us for details.
Core Media Design Ltd
Cumbria, CA10 2FF