Web syndication explained: why RSS feeds and Podcasts are important online promotion tools that every website should use. If you have regularly updated written or media content, ask your web designer to incorporate web syndication into your website.
Web statistics show lots of site visitors but few sales? Improve your visitor to customer conversion rate by tailoring your website to the specific needs of your customers; think about accessibility, internet experience and language.
Search engine optimisation is complex and should be left to the experts where possible. However, website owners should remember above all that Google rewards sites that earn naturally good rankings through relevant links and good quality content.
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