Case study
BPW Fire Safety
Independent fire risk assessment & training for Cumbria & the North West
A modern website upgrade to help an established fire safety consultancy showcase its expertise and reach more clients online.
Client
BPW Fire Safety
Industry
Fire Safety
Location
Penrith, Cumbria
Services
Design, Dev, SEO
Year
2026
The challenge
A trusted website ready for the next step
BPW Fire Safety has built a strong reputation across Cumbria and the North West. Led by Callum Graham, a former fire officer with 27 years of service, the team delivers independent fire risk assessments, training, and consultancy backed by genuine expertise.
We built BPW's original website, and it served the business well for years. But web technology never stands still — performance standards, accessibility, and what visitors expect from a site have all moved on. The time was right to bring it up to date.
The goal was a modern refresh: faster, fully responsive, and built on current best practices — with their services and accreditations brought front and centre so prospective clients can quickly see what BPW offers and get in touch.
The solution
What we built
A modern, multi-page website designed to convert visitors into enquiries — rebuilt from the ground up with performance and search visibility in mind.
Clean, modern design
A professional, credible redesign that reflects the seriousness of fire safety, with a clear visual hierarchy guiding visitors towards an enquiry.
Service descriptions with clear CTAs
Each core service — fire risk assessment, PEEPs, construction fire safety, and training — clearly laid out with direct calls to action.
Testimonials & credibility
Real client reviews alongside their accreditations and years of fire service experience — building trust with prospective clients from the first visit.
Striking, on-brand imagery
Bold fire imagery and a confident visual identity — including a light and dark theme — that set the tone and make the site memorable.
SEO & schema markup
Full search engine optimisation with LocalBusiness and Organization structured data, so the right clients find them in local search.
Mobile-first & fast
Responsive design that looks sharp on every device, with performance optimised for fast loading even on mobile connections.
The results
A sharper, faster online presence
The refreshed website brings BPW's online presence right up to date — modern, fast, and built to work hard for the business every day.
Professional online presence
A credible, polished website that gives commercial clients confidence in the business from the first visit.
Found on Google
Optimised for local search terms so organisations across Cumbria and the North West looking for fire risk assessments can find them.
Rich search results
Schema markup gives Google the structured data it needs to display enhanced listings with business details.
Fast on every device
Mobile-friendly and performance-optimised — quick to load wherever clients are browsing from.
Like what you see?
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