Search engine optimisation that actually works
You can have the best-looking website in Cumbria, but if nobody finds it on Google, it’s not doing its job.
SEO is what gets your site in front of the right people at the right time — when they’re actively searching for what you offer. Not through ads that stop working the moment you stop paying, but through organic search results that bring in enquiries month after month.
At Core Media Design, SEO isn’t a bolt-on extra. It’s built into everything we do — from the way we structure your site to the words on each page. But if you need dedicated SEO work on an existing site, or you want to take things further after launch, that’s exactly what this service is for.
What we do
What SEO actually involves
There’s a lot of noise around SEO. Here’s what it actually comes down to: making sure your website is technically sound, clearly structured, and full of content that answers what your customers are searching for.
Technical SEO
The foundation. Site speed, mobile performance, structured data, XML sitemaps, canonical tags, indexing issues, and crawl errors. If your site is slow, broken, or confusing to Google, none of the other work matters — so we start here.
On-page SEO
Making sure every page is optimised for the terms your customers are actually searching for. Title tags, meta descriptions, heading structure, internal linking, and content that uses your customers’ language — not industry jargon they’d never type into Google.
Local SEO
Show up in Google’s local results and on Google Maps for the searches that matter. Google Business Profile optimisation, local citations, review management, and the right geographic signals. For a business in Carlisle, Kendal, or anywhere across the Lake District, local SEO is often the fastest route to more enquiries.
Content & keyword strategy
We research what your potential customers are searching for, identify the gaps in your current site, and help you fill them with content that ranks and converts. Every page we recommend has a clear purpose — not content for the sake of it.
Why us
How we’re different
You work directly with the person doing the work
No account managers, no junior SEO executive running through a checklist. You work with Sebastian — the same person who builds the sites, writes the code, and implements the optimisation.
No jargon, no mystery
We explain everything in plain English. You’ll understand what we’re doing, why we’re doing it, and what results to expect. If something isn’t working, we’ll tell you — and tell you what we’re going to do about it.
Built on real expertise, not templates
We don’t run your site through an automated tool and email you a PDF. Every recommendation is based on a proper understanding of your business, your market, and your competition.
No long-term contracts
We don’t lock anyone into 12-month retainers. If you want ongoing SEO support, we’ll agree a plan and review it regularly. If you want a one-off audit, that works too. You’re in control.
What you can expect
We won’t promise you page one in a week. Anyone who does is either lying or doing something Google will penalise you for eventually.
What we will do is give you a clear, honest assessment of where your site stands, what’s holding it back, and what needs to happen to improve your visibility in search. Then we’ll do the work — properly, methodically, and with your business goals driving every decision.
Most clients start to see meaningful improvements within three to six months. Some quicker, depending on how competitive their market is and how much work the site needs. We’ll set realistic expectations from day one and keep you updated on progress throughout.
Who this is for
Our SEO services are a good fit if you’re a small or medium-sized business that:
- Has a website that isn’t bringing in the enquiries it should
- Wants to show up on Google for the searches that matter to your business
- Is competing with bigger companies that seem to dominate the search results
- Has been burned by a previous SEO agency that over-promised and under-delivered
- Needs someone who understands your local market — not a London agency running a cookie-cutter process
We work with businesses across Cumbria and the wider UK, from tourism and hospitality to professional services, trades, and retail.
We have worked with Core Media Design since 2007, which speaks for itself. We have high expectations of all our suppliers, and CMD are the only ones who have been good enough for us to work with, long-term. CMD have built four websites for my various business, and each site has exceeded my expectations, both in the construction and, more importantly, the result. Their attention to detail, and fast, friendly and professional service have played a major role in the College of Media and Publishing's growth. Nothing ever seems too much for them, and they care about the final products as much as we do. Their pricing is competitive and they deliver outstanding service. I just wish all our suppliers were as good as CMD.
Cleland Thom
College of Media and Publishing
Ready to find out where you stand?
Every SEO project starts with understanding where you are now. Get in touch and we’ll take a look at your site, your market, and your competition — and tell you honestly what’s worth doing and what isn’t.
No obligation, no hard sell. Just a straight conversation about what SEO could do for your business.